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I’m Mads, Senior UI/UX Product designer who loves creating Design Systems that drive business outcomes and unify cross-functional teams.
tification card
SURNAME
MAARUP
FIRST NAME
MADS
NATIONALITY
DANISH
DATE OF ISSUE
14 JAN 2026
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I bring structure, usability & beauty together with
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Strategic & Business Thinking
Product experience Psychology
Complex problem
solving
Cross-Functional Leadership
Design & Systemic Thinking
Some of my recommendations
“
... strong understanding of systems thinking and a keen eye for detail. I had the pleasure of working with him on several occasions and was consistently impressed by his thoughtful approach and deep domain knowledge ...
Patrick Gilbert
Design System Lead
... strong understanding of systems thinking and a keen eye for detail. I had the pleasure of working with him on several occasions and was consistently impressed by his thoughtful approach and deep domain knowledge ...
Patrick Gilbert
Design System Lead
... strong understanding of systems thinking and a keen eye for detail. I had the pleasure of working with him on several occasions and was consistently impressed by his thoughtful approach and deep domain knowledge ...
Kasia Stamm
Senior Product Manager
Novo Nordisk x Wegovy
patient health app
patient health app
20% more weight-loss
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20% more weight-loss
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GameAnalytics for games
Get data you understand
Get data you understand
Get data you understand.
Brand
Denen chip driver dit spil til at levere den højst ydevene nogensinde. idelt til at avanceret gaming
Design system
Denen chip driver dit spil til at levere den højst ydevene nogensinde. idelt til at avanceret gaming
Saas
Denen chip driver dit spil til at levere den højst ydevene nogensinde. idelt til at avanceret gaming
eye4talent platform
.sport talents development.
.sport talents development.
I my first real leading role as the Lead UI Designer in 2017. The company focused on created a very versatile platform with accessible through both a web app and mobile app from young kids to adults leading the clubs.
2017 → 2020
See some of the project