tification card
SURNAME
MAARUP
FIRST NAME
MADS
NATIONALITY
DANISH
DATE OF ISSUE
14 JAN 2026
193L921<<<FLYNN<<<<<<<<<<<<
E321<<<DKO<<<<<<<<<<<<<<<<<
About me
I’m Mads, Senior UI/UX Product designer who loves creating Design Systems that drive business outcomes and unify cross-functional teams.
I bring structure, usability & beauty together with
COMBINED WITH
Strategic & Business
Thinking
Product experience
Psychology
Complex problem
solving
Cross-Functional
Leadership
Design & Systemic
Thinking
my work
WCAG 7:1
AAA
750
#26293D
WCAG 4.5:1
AAA
450
#5A32AF
recommendations
... I cannot recommend him highly enough. As a Product Manager, I witnessed his exceptional skills and dedication
Kasia Stamm
Senior Product Manager
... strong understanding of systems thinking and a keen eye for detail. I had the pleasure of working with him on several occasions and was consistently impressed by his thoughtful approach and deep domain knowledge ...
Patrick Gilbert
Design System Lead
... I cannot recommend him highly enough. As a Product Manager, I witnessed his exceptional skills and dedication
Kasia Stamm
Senior Product Manager
Novo Nordisk x Wegovy
patient health app
patient health app
+20% Greater
weight loss
By applying product psychology, tracking tools and mental support we drove higher long-term results.
73%
Graph Usage
55%
Habit Loops
Data-Driven
Behavioral Design
Transforming user insights into intuitive daily touchpoints, establishing habit loops and building for patient success.
View project
GameAnalytics for gamers
understand your data.
understand your data.
Design system
I led the creation of a scalable design system from audit to execution, doubling delivery speed while establishing design consistency and performance.
→ see case study
Platform re-designing
The redesign of one of the biggest gaming data SAAS platform analyzing data for over
2 billion users monthly
→ see case study
Branding
The core idea behind the project was to visually captivating and create user-friendly brand that resonates with game developers and publishers.
eye4talent platform
talent development
talent development
A company with heavy focus on created a versatile platform for development of their sporting skills with access on both a web & mobile app from young kids to adults leading the clubs.
View design